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Principles of marketing / Philip Kotler and Gary Armstrong

By: Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts : Pearson, c2013Edition: 14th EditionDescription: 636 pages : illustrations ; 26 cmISBN:
  • 9780273779827
Subject(s): LOC classification:
  • HF 5415 .K68 2013
Contents:
1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .K68 2013 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000007546
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .K68 2013 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000009829

Includes bibliographical references and index.

1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.

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