Developing successful sport sponsorship plans / David K. Stotlar

By:

Stotlar, David K [author]

Material type: Text

TextPublication details: Morgantown, West Virginia : Fitness Information Technology, c2009Edition: Third editionDescription: ix, 128 pages : illustrations ; 29 cmISBN:

9781885693877

Subject(s):

SPORTS SPONSORSHIP -- UNITED STATES

LOC classification:

GV 716 .S76 2009

Contents:

Understanding sport sponsorship -- Prospecting for sponsors -- Identifying sponsor needs -- Olympic sponsorship opportunities -- Individual athlete sponsorships -- Financial implications -- Developing successful sport sponsorship proposals -- Securing sponsorship agreements -- Managing sport sponsorships

Summary: Developing successful sport sponsorship plans has evolved through several years of developing, reviewing and critiquing sport sponsorships and draws on internationally renowned sports marketing professor and author David Stotlar's experience in academia and the sport industry.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex General Circulation	Physical Education - Sports and Wellness	GC GV 716 .S76 2009 (Browse shelf(Opens below))	c.1	Available		NULIB000006895

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Previous	GC GV 716 .S53 2009 Sports marketing : a strategic perspective /	GC GV 716 .S74 2007 Sport funding and finance /	GC GV 716 .S74 2015 Sport funding and finance /	GC GV 716 .S76 2009 Developing successful sport sponsorship plans /	GC GV 716 .S87 2014 The Sports events : management and marketing playbook /	GC GV 741 .A43 2013 2001 questions in communications engineering / a guide for coaches, managers, and other decision makers /	GC GV 742 .S36 2011 It's a whole new ballgame : how social media is changing sports /	Next

Includes bibliographical references and index.

Developing successful sport sponsorship plans has evolved through several years of developing, reviewing and critiquing sport sponsorships and draws on internationally renowned sports marketing professor and author David Stotlar's experience in academia and the sport industry.

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