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Developing successful sport sponsorship plans / David K. Stotlar

By: Material type: TextTextPublication details: Morgantown, West Virginia : Fitness Information Technology, c2009Edition: Third editionDescription: ix, 128 pages : illustrations ; 29 cmISBN:
  • 9781885693877
Subject(s): LOC classification:
  • GV 716 .S76 2009
Contents:
Understanding sport sponsorship -- Prospecting for sponsors -- Identifying sponsor needs -- Olympic sponsorship opportunities -- Individual athlete sponsorships -- Financial implications -- Developing successful sport sponsorship proposals -- Securing sponsorship agreements -- Managing sport sponsorships
Summary: Developing successful sport sponsorship plans has evolved through several years of developing, reviewing and critiquing sport sponsorships and draws on internationally renowned sports marketing professor and author David Stotlar's experience in academia and the sport industry.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Physical Education - Sports and Wellness GC GV 716 .S76 2009 (Browse shelf(Opens below)) c.1 Available NULIB000006895

Includes bibliographical references and index.

Understanding sport sponsorship -- Prospecting for sponsors -- Identifying sponsor needs -- Olympic sponsorship opportunities -- Individual athlete sponsorships -- Financial implications -- Developing successful sport sponsorship proposals -- Securing sponsorship agreements -- Managing sport sponsorships

Developing successful sport sponsorship plans has evolved through several years of developing, reviewing and critiquing sport sponsorships and draws on internationally renowned sports marketing professor and author David Stotlar's experience in academia and the sport industry.

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