The Buck starts here : profit-based sales & marketing made easy / Mary A. Molloy and Michael K. Molloy
Material type:
TextPublication details: Ohio : Thomson Executive Press, c1995Description: xii, 244 pages : illustrations ; 23 cmISBN: - 9814057355
- HF 5438.4 .M65 1995
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5438.4 .M65 1995 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005952 |
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| GC HF 5438.4 .J64 2013 c.3 Sales force management / | GC HF 5438.4 .J64 2013 c.4 Sales force management / | GC HF 5438.4 .J67 2012 Cracking the sales management code : the secrets to measuring and managing sales performance / | GC HF 5438.4 .M65 1995 The Buck starts here : profit-based sales & marketing made easy / | GC HF 5438.4 .S35 2010 Sales management / | GC HF 5438.25 .B97 1992 Selling : principles and practices / | GC HF 5438.25 .H5 1993 Selling and sales management / |
Includes index.
Part One. The danger signs: the most common mistakes made in sales and marketing today -- Part Two. Methodology: the road map to avoid pitfalls.
This text provides readers with the tools they need to evaluate the effectiveness of their current sales and marketing programmes and offers solutions to sales and marketing challenges that work in the real world.
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