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The Buck starts here : profit-based sales & marketing made easy / Mary A. Molloy and Michael K. Molloy

By: Contributor(s): Material type: TextTextPublication details: Ohio : Thomson Executive Press, c1995Description: xii, 244 pages : illustrations ; 23 cmISBN:
  • 9814057355
Subject(s): LOC classification:
  • HF 5438.4 .M65 1995
Contents:
Part One. The danger signs: the most common mistakes made in sales and marketing today -- Part Two. Methodology: the road map to avoid pitfalls.
Summary: This text provides readers with the tools they need to evaluate the effectiveness of their current sales and marketing programmes and offers solutions to sales and marketing challenges that work in the real world.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5438.4 .M65 1995 (Browse shelf(Opens below)) c.1 Available NULIB000005952

Includes index.

Part One. The danger signs: the most common mistakes made in sales and marketing today -- Part Two. Methodology: the road map to avoid pitfalls.

This text provides readers with the tools they need to evaluate the effectiveness of their current sales and marketing programmes and offers solutions to sales and marketing challenges that work in the real world.

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