The Buck starts here : profit-based sales & marketing made easy /
Molloy, Mary A.
The Buck starts here : profit-based sales & marketing made easy / Mary A. Molloy and Michael K. Molloy - Ohio : Thomson Executive Press, c1995 - xii, 244 pages : illustrations ; 23 cm.
Includes index.
Part One. The danger signs: the most common mistakes made in sales and marketing today -- Part Two. Methodology: the road map to avoid pitfalls.
This text provides readers with the tools they need to evaluate the effectiveness of their current sales and marketing programmes and offers solutions to sales and marketing challenges that work in the real world.
9814057355
SALES MANAGEMENT
HF 5438.4 .M65 1995
The Buck starts here : profit-based sales & marketing made easy / Mary A. Molloy and Michael K. Molloy - Ohio : Thomson Executive Press, c1995 - xii, 244 pages : illustrations ; 23 cm.
Includes index.
Part One. The danger signs: the most common mistakes made in sales and marketing today -- Part Two. Methodology: the road map to avoid pitfalls.
This text provides readers with the tools they need to evaluate the effectiveness of their current sales and marketing programmes and offers solutions to sales and marketing challenges that work in the real world.
9814057355
SALES MANAGEMENT
HF 5438.4 .M65 1995