Marketing : basic concepts and decisions / William M. Pride
Material type:
TextPublication details: [Boston] : Houghton Mifflin Company, c1987Edition: Fifth EditionDescription: xxx, 751 pages : color illustrations ; 25 cmISBN: - 395357101
- HF 5415 .P75 1987
Contents:
Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions.
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HF 5415 .P75 1987 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005877 | ||
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Books
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HF 5415 .P75 1987 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000005903 |
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No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| GC HF 5415 .M94 1986 c.1 Marketing / | GC HF 5415 .M94 1986 c.2 Marketing / | GC HF 5415 .P75 1987 c.1 Marketing : basic concepts and decisions / | GC HF 5415 .P75 1987 c.2 Marketing : basic concepts and decisions / | GC HF 5415 .T58 1989 Marketing : the art & science of business mangament / | GC HF 5439 .S74 1981 Stressless selling : a guide to success for men & women in sales / | GC HF 5546 .F37 [c?] Office Training / |
Includes bibliographical references and index.
Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions.
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