Marketing : basic concepts and decisions / William M. Pride

By: Material type: TextTextPublication details: [Boston] : Houghton Mifflin Company, c1987Edition: Fifth EditionDescription: xxx, 751 pages : color illustrations ; 25 cmISBN:
  • 395357101
Subject(s): LOC classification:
  • HF 5415 .P75 1987
Contents:
Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415 .P75 1987 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000005877
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415 .P75 1987 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000005903

Includes bibliographical references and index.

Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions.

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