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Marketing : basic concepts and decisions /

Pride, William M.

Marketing : basic concepts and decisions / William M. Pride - Fifth Edition - [Boston] : Houghton Mifflin Company, c1987 - xxx, 751 pages : color illustrations ; 25 cm.

Includes bibliographical references and index.

Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions.

ISBN: 395357101

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415 .P75 1987

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