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Principles of marketing management / Felicitas U. Evangelista [and six others].

By:

Evangelista, Felicitas U [author]

Contributor(s):

Clemente, Jr., Dominador A.;Sicat, Nadine Michelle M.;Dacanay, Alma C.;Anonuevo, Maria Victoria E.;Zarate, Elizabeth M.;Salazar, Jr., Melito S [co-author;co-author;co-author;co-author;co-author;co-author]

Material type: Text

TextPublication details: Mandaluyong City, Philippines : National Book Store, c1987Description: xx, 606 pages : illustrations ; 26 cmSubject(s):

MARKETING

LOC classification:

HF 5415.12.P5 .P75 1987

Contents:

Part I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics.

Summary: This book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex Relegation Room	Gen. Ed. - CBA	FIL HF 5415.12.P5 .P75 1987 (Browse shelf(Opens below))	c.1	Available		NULIB000005876

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	No cover image available	No cover image available	No cover image available	No cover image available	Next
	FIL HF 5415.12.P5 .P75 1987 Principles of marketing management /	FIL HF 5548.35 .C33 1988 Management advisory services : comprehensive review for students and CPA candidates /	FIL HF 5415 .M57 1979 Basic marketing /	FIL HF 5635 .M33 1986 Reviewer/Textbook in Government Accounting /	Next

Includes bibliographical references and index.

Part I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics.

This book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach.

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