Principles of marketing management / Felicitas U. Evangelista [and six others].

By: Contributor(s): Material type: TextTextPublication details: Mandaluyong City, Philippines : National Book Store, c1987Description: xx, 606 pages : illustrations ; 26 cmSubject(s): LOC classification:
  • HF 5415.12.P5 .P75 1987
Contents:
Part I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics.
Summary: This book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA FIL HF 5415.12.P5 .P75 1987 (Browse shelf(Opens below)) c.1 Available NULIB000005876

Includes bibliographical references and index.

Part I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics.

This book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach.

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