MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01392nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520100551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.12.P5 .P75 1987 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Evangelista, Felicitas U. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing management / |
| Statement of responsibility, etc. |
Felicitas U. Evangelista [and six others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mandaluyong City, Philippines : |
| Name of publisher, distributor, etc. |
National Book Store, |
| Date of publication, distribution, etc. |
c1987 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 606 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clemente, Jr., Dominador A.;Sicat, Nadine Michelle M.;Dacanay, Alma C.;Anonuevo, Maria Victoria E.;Zarate, Elizabeth M.;Salazar, Jr., Melito S. |
| Relator term |
co-author;co-author;co-author;co-author;co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
