Marketing management : an Asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan
Material type:
TextPublication details: New Jersey : Prentice-Hall, c2003Edition: Third editionDescription: xxvi, 771 pages : illustrations ; 26 cmISBN: - 131001353
- HF 5415.1 .K87 2003
Contents:
Part 1. Understanding marketing management -- Part 2. Analyzing marketing opportunities -- Part 3. Developing market strategies -- Part 4. Shaping the market offering -- Part 5. Managing and delivering marketing programs
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National University - Manila | LRC - Annex General Circulation | Gen. Ed. - CBA | GC HF 5415.1 .K87 2003 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005874 |
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| GC HD 69 .T54 .S73 1990 Competing against time : how time-based competition is reshaping global markets / | GC HF 66.9 .A36 1993 Making it happen : managing performance at work / | GC HF 5349.5.M63 .B46 1996 Bridging the performance gap / | GC HF 5415.1 .K87 2003 Marketing management : an Asian perspective / | GC HF 5415.1 .W58 1997 The Complete idiot's guide to marketing basics / | GC HF 5415.3 .M369 1990 Basic marketing : a managerial approach / | GC HF 5415.13 .I33 2012 c.2 Marketing management / |
Includes bibliographical references and index.
Part 1. Understanding marketing management -- Part 2. Analyzing marketing opportunities -- Part 3. Developing market strategies -- Part 4. Shaping the market offering -- Part 5. Managing and delivering marketing programs
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