Marketing management : an Asian perspective /
Kotler, Philip
Marketing management : an Asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan - Third edition - New Jersey : Prentice-Hall, c2003 - xxvi, 771 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Part 1. Understanding marketing management -- Part 2. Analyzing marketing opportunities -- Part 3. Developing market strategies -- Part 4. Shaping the market offering -- Part 5. Managing and delivering marketing programs
131001353
MARKETING -- MANAGEMENT
HF 5415.1 .K87 2003
Marketing management : an Asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan - Third edition - New Jersey : Prentice-Hall, c2003 - xxvi, 771 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Part 1. Understanding marketing management -- Part 2. Analyzing marketing opportunities -- Part 3. Developing market strategies -- Part 4. Shaping the market offering -- Part 5. Managing and delivering marketing programs
131001353
MARKETING -- MANAGEMENT
HF 5415.1 .K87 2003