Marketing management : an Asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Prentice-Hall, c2003Edition: Third editionDescription: xxvi, 771 pages : illustrations ; 26 cmISBN:
  • 131001353
Subject(s): LOC classification:
  • HF 5415.1 .K87 2003
Contents:
Part 1. Understanding marketing management -- Part 2. Analyzing marketing opportunities -- Part 3. Developing market strategies -- Part 4. Shaping the market offering -- Part 5. Managing and delivering marketing programs
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Gen. Ed. - CBA GC HF 5415.1 .K87 2003 (Browse shelf(Opens below)) c.1 Available NULIB000005874

Includes bibliographical references and index.

Part 1. Understanding marketing management -- Part 2. Analyzing marketing opportunities -- Part 3. Developing market strategies -- Part 4. Shaping the market offering -- Part 5. Managing and delivering marketing programs

There are no comments on this title.

to post a comment.