Marketing / Joel R. Evans and Barry Berman

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan Publishing Company, c1990Edition: Fourth editionDescription: xxix, 780 pages : color illustrations ; 26 cmISBN:
  • 23344016
Subject(s): LOC classification:
  • HF 5415 .E86 1990
Contents:
Part 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .E86 1990 (Browse shelf(Opens below)) c.1 Available NULIB000005869

Includes bibliographical references and index.

Part 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management

There are no comments on this title.

to post a comment.