Marketing / (Record no. 8110)

MARC details
000 -LEADER
fixed length control field 00929nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 23344016
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .E86 1990
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Evans, Joel R.
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Joel R. Evans and Barry Berman
250 ## - EDITION STATEMENT
Edition statement Fourth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Macmillan Publishing Company,
Date of publication, distribution, etc. c1990
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 780 pages :
Other physical details color illustrations ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Berman, Barry
Relator term co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 10/25/2012 Reaccessioned   GC HF 5415 .E86 1990 NULIB000005869 05/20/2025 c.1 05/20/2025 Books