Marketing /
Evans, Joel R.
Marketing / Joel R. Evans and Barry Berman - Fourth edition - New York : Macmillan Publishing Company, c1990 - xxix, 780 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
Part 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management
23344016
MARKETING
HF 5415 .E86 1990
Marketing / Joel R. Evans and Barry Berman - Fourth edition - New York : Macmillan Publishing Company, c1990 - xxix, 780 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
Part 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management
23344016
MARKETING
HF 5415 .E86 1990