Principles of marketing / Thomas C. Kinnear and Kenneth L. Bernhardt.

By: Contributor(s): Material type: TextTextPublication details: Illinois : Scott, Foresman, c1986Edition: Second EditionDescription: xx, 758 pages : color illustrations ; 23 cmISBN:
  • 673182134
Subject(s): LOC classification:
  • HF 5415 .K56 1986
Contents:
Part 1. Marketing and the environment -- Part 2. The marketplace -- Part 3. Product -- Part 4. Distribution -- Par 5. Promotion -- Part 6. Pricing -- Part 7. Marketing applications: situations, trends and issues.
Summary: It is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Management Accounting GC HF 5415 .K56 1986 (Browse shelf(Opens below)) c.1 Available NULIB000005863
Browsing LRC - Annex shelves, Shelving location: Relegation Room, Collection: Management Accounting Close shelf browser (Hides shelf browser)
No cover image available
No cover image available
GC HF 5415 .K56 1986 Principles of marketing / GC HF 5415 .K68 1984 Marketing essentials / GC HF 5691 .P37 1983 Business mathematics /

Includes bibliographical references and index.

Part 1. Marketing and the environment -- Part 2. The marketplace -- Part 3. Product -- Part 4. Distribution -- Par 5. Promotion -- Part 6. Pricing -- Part 7. Marketing applications: situations, trends and issues.

It is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs.

There are no comments on this title.

to post a comment.