Principles of marketing / (Record no. 8104)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01075nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 673182134 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .K56 1986 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Thomas C. Kinnear and Kenneth L. Bernhardt. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | Scott, Foresman, |
| Date of publication, distribution, etc. | c1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 758 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Marketing and the environment -- Part 2. The marketplace -- Part 3. Product -- Part 4. Distribution -- Par 5. Promotion -- Part 6. Pricing -- Part 7. Marketing applications: situations, trends and issues. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bernhardt, Kenneth L. |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Management Accounting | LRC - Annex | National University - Manila | Relegation Room | 10/25/2012 | Reaccessioned | GC HF 5415 .K56 1986 | NULIB000005863 | 05/20/2025 | c.1 | 05/20/2025 | Books |