Principles of marketing / Thomas C. Kinnear and Kenneth L. Bernhardt.

By: Contributor(s): Material type: TextTextPublication details: Illinois : Scott, Foresman, c1986Edition: Second EditionDescription: xx, 758 pages : color illustrations ; 23 cmISBN:
  • 673182134
Subject(s): LOC classification:
  • HF 5415 .K56 1986
Contents:
Part 1. Marketing and the environment -- Part 2. The marketplace -- Part 3. Product -- Part 4. Distribution -- Par 5. Promotion -- Part 6. Pricing -- Part 7. Marketing applications: situations, trends and issues.
Summary: It is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Management Accounting GC HF 5415 .K56 1986 (Browse shelf(Opens below)) c.1 Available NULIB000005863

Includes bibliographical references and index.

Part 1. Marketing and the environment -- Part 2. The marketplace -- Part 3. Product -- Part 4. Distribution -- Par 5. Promotion -- Part 6. Pricing -- Part 7. Marketing applications: situations, trends and issues.

It is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs.

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