Marketing / Patrick E. Murphy

By: Contributor(s): Material type: TextTextPublication details: Glenview, Illinois : Scott, Foresman and Company, c1985Description: xvi, 654 pages : illustrations ; 32 cmISBN:
  • 673159256
Subject(s): LOC classification:
  • HF 5415 .M835 1985
Contents:
Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future
Summary: This book represents our thinking developed over a number of years of teaching students in their first course on the subject.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415 .M835 1985 (Browse shelf(Opens below)) c.1 Available NULIB000005859
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GC HF 5415 .B87 1975 Principles of marketing / GC HF 5415 .E93 1987 Marketing / GC HF 5415 .L77 1988 Marketing accounting services / GC HF 5415 .M835 1985 Marketing / GC HF 5415 .M94 1986 c.1 Marketing / GC HF 5415 .M94 1986 c.2 Marketing / GC HF 5415 .P75 1987 c.1 Marketing : basic concepts and decisions /

Includes index.

Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future

This book represents our thinking developed over a number of years of teaching students in their first course on the subject.

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