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Principles of marketing / Richard H. Buskirk
Material type:
TextPublication details: Illinois : The Dryden Press, c1975Edition: Fourth EditionDescription: 781 pages ; 23 cmISBN: - 9780030894008
- HF 5415 .B87 1975
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HF 5415 .B87 1975 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005825 |
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| GC HF 5415 .B37 1986 c.1 Marketing : an integrated approach / | GC HF 5415 .B37 1986 c.2 Marketing : an integrated approach / | GC HF 5415.B623 1981 Practical marketing for your small retail business / | GC HF 5415 .B87 1975 Principles of marketing / | GC HF 5415 .E93 1987 Marketing / | GC HF 5415 .L77 1988 Marketing accounting services / | GC HF 5415 .M835 1985 Marketing / |
Includes index.
The text still begins with an overview of marketing and its various definitions with an introduction to the marketing concepts.
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