Principles of marketing /
Buskirk, Richard H.
Principles of marketing / Richard H. Buskirk - Fourth Edition - Illinois : The Dryden Press, c1975 - 781 pages ; 23 cm.
Includes index.
The text still begins with an overview of marketing and its various definitions with an introduction to the marketing concepts.
9780030894008
MARKETING
HF 5415 .B87 1975
Principles of marketing / Richard H. Buskirk - Fourth Edition - Illinois : The Dryden Press, c1975 - 781 pages ; 23 cm.
Includes index.
The text still begins with an overview of marketing and its various definitions with an introduction to the marketing concepts.
9780030894008
MARKETING
HF 5415 .B87 1975