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Principles of marketing / Richard H. Buskirk

By: Material type: TextTextPublication details: Illinois : The Dryden Press, c1975Edition: Fourth EditionDescription: 781 pages ; 23 cmISBN:
  • 9780030894008
Subject(s): LOC classification:
  • HF 5415 .B87 1975
Summary: The text still begins with an overview of marketing and its various definitions with an introduction to the marketing concepts.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415 .B87 1975 (Browse shelf(Opens below)) c.1 Available NULIB000005825

Includes index.

The text still begins with an overview of marketing and its various definitions with an introduction to the marketing concepts.

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