Managing services : using technology to create value / Mark M. Davis
Material type:
TextPublication details: [New York] : McGraw Hill Education, c2003Description: xvii, 443 pages : illustrations ; 27 cmISBN: - 72464267
- HD 9980.5 .D388 2003
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 9980.5 .D388 2003 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005691 | ||
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 9980.5 .D388 2003 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000005692 |
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| GC HD 1393.25 .R58 2002 Selling your business : how to attract buyers and achieve the maximum value for your business / | GC HD 1393.25 .W534 1993 The Graveyard book / | GC HD 4904.7 .P43 2013 Human capital analytics : how to harness the potential of your organization's greatest asset / | GC HD 9980.5 .D388 2003 c.1 Managing services : using technology to create value / | GC HD 9980.5 .D388 2003 c.2 Managing services : using technology to create value / | GC HD 9980.5 .F57 2014 Services marketing : an integrated approach / | GC HD 111 .A36 1987 Desertification : financial support for the biosphere / |
Includes index.
Part one: The contemporary service environment -- Part two: Strategy and system design -- Part three: Managing services
Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist.
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