Managing services : using technology to create value /
Davis, Mark M.
Managing services : using technology to create value / Mark M. Davis - [New York] : McGraw Hill Education, c2003 - xvii, 443 pages : illustrations ; 27 cm
Includes index.
Part one: The contemporary service environment -- Part two: Strategy and system design -- Part three: Managing services
Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist.
72464267
SERVICE INDUSTRIES -- TECHNOLOGICAL INNOVATIONS -- MANAGEMENT
HD 9980.5 .D388 2003
Managing services : using technology to create value / Mark M. Davis - [New York] : McGraw Hill Education, c2003 - xvii, 443 pages : illustrations ; 27 cm
Includes index.
Part one: The contemporary service environment -- Part two: Strategy and system design -- Part three: Managing services
Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist.
72464267
SERVICE INDUSTRIES -- TECHNOLOGICAL INNOVATIONS -- MANAGEMENT
HD 9980.5 .D388 2003