Radio and television spot announcements for family planning worldwide / Edited by Bonnie Remsberg, Dan Price, Jane Trowbridge and George Daffin
Material type:
TextPublication details: [Chicago] : Communication Laboratory, Community and Family Study Center, University of Chicago, c1975Description: x, 151 pages ; 23 cmSubject(s): LOC classification: - HQ 766 .R3 1975
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National University - Manila | LRC - Annex Relegation Room | General Education | GC HQ 766 .R3 1975 (Browse shelf(Opens below)) | c.1 | Available | NULIB000004749 |
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| GC HQ 745 .L46 1982 The New woman's guide to getting married / | GC HQ 759 .H37 1986 The shock of motherhood : the unexpected challenge for the new generation of mothers / | GC HQ 759 .R63 1984 An ordinary marriage / | GC HQ 766 .R3 1975 Radio and television spot announcements for family planning worldwide / | GC HQ 766 .Z39 1971 c.1 A textbook for family planning field workers / | GC HQ 766 .Z39 1971 c.2 A textbook for family planning field workers / | GC HQ 7663 .M66 1973 Death of a dogma? : The American Catholic clergy's views of contraception / |
Based upon Twenty-five communication obstacles to the success of family planning programs, by D.J. Bogue.
Chapter One. Introduction: spot announcements and the 25 critical obstacles to family planning -- Chapter Two. What makes a spot announcement effective -- Chapter Three. Pretesting spot announcements -- Chapter Four. Radio and television spot announcements and the 25 critical obstacles
This volume is one of a series dedicated to improving the content of family planning communication-education programs. Its central theme is that many of the most severe and critical problems facing family planning programs can be alleviated by the use of properly worded spot announcements. It seeks to rove this by providing specific examples.
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