Radio and television spot announcements for family planning worldwide /
Radio and television spot announcements for family planning worldwide /
Edited by Bonnie Remsberg, Dan Price, Jane Trowbridge and George Daffin
- [Chicago] : Communication Laboratory, Community and Family Study Center, University of Chicago, c1975
- x, 151 pages ; 23 cm.
Based upon Twenty-five communication obstacles to the success of family planning programs, by D.J. Bogue.
Chapter One. Introduction: spot announcements and the 25 critical obstacles to family planning -- Chapter Two. What makes a spot announcement effective -- Chapter Three. Pretesting spot announcements -- Chapter Four. Radio and television spot announcements and the 25 critical obstacles
This volume is one of a series dedicated to improving the content of family planning communication-education programs. Its central theme is that many of the most severe and critical problems facing family planning programs can be alleviated by the use of properly worded spot announcements. It seeks to rove this by providing specific examples.
TELEVISION IN FAMILY PLANNING
HQ 766 .R3 1975
Based upon Twenty-five communication obstacles to the success of family planning programs, by D.J. Bogue.
Chapter One. Introduction: spot announcements and the 25 critical obstacles to family planning -- Chapter Two. What makes a spot announcement effective -- Chapter Three. Pretesting spot announcements -- Chapter Four. Radio and television spot announcements and the 25 critical obstacles
This volume is one of a series dedicated to improving the content of family planning communication-education programs. Its central theme is that many of the most severe and critical problems facing family planning programs can be alleviated by the use of properly worded spot announcements. It seeks to rove this by providing specific examples.
TELEVISION IN FAMILY PLANNING
HQ 766 .R3 1975