MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01484nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520094937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HQ 766 .R3 1975 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Radio and television spot announcements for family planning worldwide / |
| Statement of responsibility, etc. |
Edited by Bonnie Remsberg, Dan Price, Jane Trowbridge and George Daffin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Chicago] : |
| Name of publisher, distributor, etc. |
Communication Laboratory, Community and Family Study Center, University of Chicago, |
| Date of publication, distribution, etc. |
c1975 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 151 pages ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Based upon Twenty-five communication obstacles to the success of family planning programs, by D.J. Bogue. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter One. Introduction: spot announcements and the 25 critical obstacles to family planning -- Chapter Two. What makes a spot announcement effective -- Chapter Three. Pretesting spot announcements -- Chapter Four. Radio and television spot announcements and the 25 critical obstacles |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This volume is one of a series dedicated to improving the content of family planning communication-education programs. Its central theme is that many of the most severe and critical problems facing family planning programs can be alleviated by the use of properly worded spot announcements. It seeks to rove this by providing specific examples. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TELEVISION IN FAMILY PLANNING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bonnie Remsberg;Dan Price;Jane Trowbridge;George Daffin |
| Relator term |
editor;editor;editor;editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
