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"But the people in legal said--" : a guide to current legal issues in advertising / Dean Keith Fueroghne

By: Material type: TextTextPublication details: Illinois : Dow Jones-Irwin, c1989Description: xviii, 311 pages ; 23 cmISBN:
  • 1556230915
Subject(s): LOC classification:
  • KF 1614 .F84 1989
Contents:
1. The development of control over advertising -- 2. An overview of the federal trade commission's role in advertising regulation -- 3. Specific areas of concern under section 5 of the federal trade commission act -- 4. Advertising's part in the liability -- 5. The right's of privacy and publicity -- 6. Copyright regulation -- 7. Trademark regulation -- 8. Comparative advertising -- 9. Contests and lotteries.
Summary: This book is addressed to all who produce, distribute, and prosper from advertising - the account executive, the art director, the copywriter, the creative director, the advertising manager - whether in the agency business or an in-house advertising department.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Political Science GC KF 1614 .F84 1989 (Browse shelf(Opens below)) c.1 Available NULIB000004667

Includes bibliographical references and index.

1. The development of control over advertising -- 2. An overview of the federal trade commission's role in advertising regulation -- 3. Specific areas of concern under section 5 of the federal trade commission act -- 4. Advertising's part in the liability -- 5. The right's of privacy and publicity -- 6. Copyright regulation -- 7. Trademark regulation -- 8. Comparative advertising -- 9. Contests and lotteries.

This book is addressed to all who produce, distribute, and prosper from advertising - the account executive, the art director, the copywriter, the creative director, the advertising manager - whether in the agency business or an in-house advertising department.

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