"But the people in legal said--" : (Record no. 6908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01362nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1556230915 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | KF 1614 .F84 1989 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fueroghne, Dean Keith. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | "But the people in legal said--" : |
| Remainder of title | a guide to current legal issues in advertising / |
| Statement of responsibility, etc. | Dean Keith Fueroghne |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | Dow Jones-Irwin, |
| Date of publication, distribution, etc. | c1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 311 pages ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The development of control over advertising -- 2. An overview of the federal trade commission's role in advertising regulation -- 3. Specific areas of concern under section 5 of the federal trade commission act -- 4. Advertising's part in the liability -- 5. The right's of privacy and publicity -- 6. Copyright regulation -- 7. Trademark regulation -- 8. Comparative advertising -- 9. Contests and lotteries. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is addressed to all who produce, distribute, and prosper from advertising - the account executive, the art director, the copywriter, the creative director, the advertising manager - whether in the agency business or an in-house advertising department. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING LAWS -- UNITED STATES -- POPULAR WORKS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Political Science | LRC - Annex | National University - Manila | Relegation Room | 04/26/2012 | Reaccessioned | GC KF 1614 .F84 1989 | NULIB000004667 | 05/20/2025 | c.1 | 05/20/2025 | Books |