"But the people in legal said--" : a guide to current legal issues in advertising /
Fueroghne, Dean Keith.
"But the people in legal said--" : a guide to current legal issues in advertising / Dean Keith Fueroghne - Illinois : Dow Jones-Irwin, c1989 - xviii, 311 pages ; 23 cm.
Includes bibliographical references and index.
1. The development of control over advertising -- 2. An overview of the federal trade commission's role in advertising regulation -- 3. Specific areas of concern under section 5 of the federal trade commission act -- 4. Advertising's part in the liability -- 5. The right's of privacy and publicity -- 6. Copyright regulation -- 7. Trademark regulation -- 8. Comparative advertising -- 9. Contests and lotteries.
This book is addressed to all who produce, distribute, and prosper from advertising - the account executive, the art director, the copywriter, the creative director, the advertising manager - whether in the agency business or an in-house advertising department.
1556230915
ADVERTISING LAWS -- UNITED STATES -- POPULAR WORKS
KF 1614 .F84 1989
"But the people in legal said--" : a guide to current legal issues in advertising / Dean Keith Fueroghne - Illinois : Dow Jones-Irwin, c1989 - xviii, 311 pages ; 23 cm.
Includes bibliographical references and index.
1. The development of control over advertising -- 2. An overview of the federal trade commission's role in advertising regulation -- 3. Specific areas of concern under section 5 of the federal trade commission act -- 4. Advertising's part in the liability -- 5. The right's of privacy and publicity -- 6. Copyright regulation -- 7. Trademark regulation -- 8. Comparative advertising -- 9. Contests and lotteries.
This book is addressed to all who produce, distribute, and prosper from advertising - the account executive, the art director, the copywriter, the creative director, the advertising manager - whether in the agency business or an in-house advertising department.
1556230915
ADVERTISING LAWS -- UNITED STATES -- POPULAR WORKS
KF 1614 .F84 1989