Principles of marketing / Philip Kotler and Gary Armstrong
Material type:
TextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall, c1994Edition: Sixth EditionDescription: xx, 692 : illustrations ; 29 cmISBN: - 130980390
- HF 5415 .K68 1994
Contents:
Understanding marketing and the marketing process -- analyzing marketing opportunities -- selecting target markets -- developing the marketing mix -- managing the marketing effort -- extending marketing
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National University - Manila | LRC - Annex General Circulation | General Education | GC HF 5415 .K68 1994 (Browse shelf(Opens below)) | c.1 | Available | NULIB000001024 |
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| GC HF 5386 .H366 2000 The Entrepreneur 21 Golden Rules for the Global Business Manager / | GC HF 5387 .B87 2011 Business ethics and corporate sustainability / | GC HF 5415.I56 .V158 2002 The power of being / | GC HF 5415 .K68 1994 Principles of marketing / | GC HF 5415 .S74 1991 Fundamentals of marketing / | GC HF 5549 .B567 2015 c.1 People risk management : A practical approach to managing the human factors that could harm your business / | GC HF 5549 .B567 2015 c.2 People risk management : A practical approach to managing the human factors that could harm your business / |
Includes index.
Understanding marketing and the marketing process -- analyzing marketing opportunities -- selecting target markets -- developing the marketing mix -- managing the marketing effort -- extending marketing
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