Principles of marketing / Philip Kotler and Gary Armstrong

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall, c1994Edition: Sixth EditionDescription: xx, 692 : illustrations ; 29 cmISBN:
  • 130980390
Subject(s): LOC classification:
  • HF 5415 .K68 1994
Contents:
Understanding marketing and the marketing process -- analyzing marketing opportunities -- selecting target markets -- developing the marketing mix -- managing the marketing effort -- extending marketing
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation General Education GC HF 5415 .K68 1994 (Browse shelf(Opens below)) c.1 Available NULIB000001024

Includes index.

Understanding marketing and the marketing process -- analyzing marketing opportunities -- selecting target markets -- developing the marketing mix -- managing the marketing effort -- extending marketing

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