Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler and Gary Armstrong - Sixth Edition - Englewood Cliffs, New Jersey : Prentice-Hall, c1994 - xx, 692 : illustrations ; 29 cm.
Includes index.
Understanding marketing and the marketing process -- analyzing marketing opportunities -- selecting target markets -- developing the marketing mix -- managing the marketing effort -- extending marketing
130980390
MARKETING
HF 5415 .K68 1994
Principles of marketing / Philip Kotler and Gary Armstrong - Sixth Edition - Englewood Cliffs, New Jersey : Prentice-Hall, c1994 - xx, 692 : illustrations ; 29 cm.
Includes index.
Understanding marketing and the marketing process -- analyzing marketing opportunities -- selecting target markets -- developing the marketing mix -- managing the marketing effort -- extending marketing
130980390
MARKETING
HF 5415 .K68 1994