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Consumer behavior : in the 21st Century / Wayne D. Hoyer and Deborah J. MacInnis
Material type:
TextPublication details: Australia : Cengage Learning Asia Pte Ltd, c2010Edition: Philippine EditionDescription: 634 pages ; 24 cmISBN: - 9789814319232
- HF 5415.32 .H69 2010
Contents:
Part 1. An introduction to consumer behavior -- Part 2. The Psychological care -- Part 3. The process of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415.32 .H69 2010 (Browse shelf(Opens below)) | c.1 | Available | NULIB000000693 |
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| GC HF 5415.13 .P48 2013 Marketing management : knowledge and skills / | GC HF 5415.13 P387 2000 Marketing management : knowledge and skills / | GC HF 5415.32 .H65 2013 Laddering : unlocking the potential of consumer behavior / | GC HF 5415.32 .H69 2010 Consumer behavior : in the 21st Century / | GC HF 5415.32 .S93 2015 Consumer behaviour / | GC HF 5415.33 .H39 2007 Consumer behavior : building marketing strategy / | GC HF 5415.33.U6 .H39 2013 Consumer behavior : building marketing strategy / |
Includes index.
Part 1. An introduction to consumer behavior -- Part 2. The Psychological care -- Part 3. The process of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
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