Consumer behavior : in the 21st Century /
Hoyer, Wayne D.
Consumer behavior : in the 21st Century / Wayne D. Hoyer and Deborah J. MacInnis - Philippine Edition - Australia : Cengage Learning Asia Pte Ltd, c2010 - 634 pages ; 24 cm.
Includes index.
Part 1. An introduction to consumer behavior -- Part 2. The Psychological care -- Part 3. The process of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
9789814319232
CONSUMER BEHAVIOR
HF 5415.32 .H69 2010
Consumer behavior : in the 21st Century / Wayne D. Hoyer and Deborah J. MacInnis - Philippine Edition - Australia : Cengage Learning Asia Pte Ltd, c2010 - 634 pages ; 24 cm.
Includes index.
Part 1. An introduction to consumer behavior -- Part 2. The Psychological care -- Part 3. The process of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
9789814319232
CONSUMER BEHAVIOR
HF 5415.32 .H69 2010