Amazon cover image
Image from Amazon.com

Consumer behavior : in the 21st Century / Wayne D. Hoyer and Deborah J. MacInnis

By: Contributor(s): Material type: TextTextPublication details: Australia : Cengage Learning Asia Pte Ltd, c2010Edition: Philippine EditionDescription: 634 pages ; 24 cmISBN:
  • 9789814319232
Subject(s): LOC classification:
  • HF 5415.32 .H69 2010
Contents:
Part 1. An introduction to consumer behavior -- Part 2. The Psychological care -- Part 3. The process of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.32 .H69 2010 (Browse shelf(Opens below)) c.1 Available NULIB000000693

Includes index.

Part 1. An introduction to consumer behavior -- Part 2. The Psychological care -- Part 3. The process of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues

There are no comments on this title.

to post a comment.