Hospitality business development / Ahmed Hassanien, Crispin Dale and Alan Clarke
Material type:
TextPublication details: Amsterdam : Elsevier Science, c2010Description: xxi, 289 pages : illustrations ; 25 cmISBN: - 9781856176095
- TX 911 .H37 2010
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National University - Manila | LRC - Main General Circulation | Hospitality Management | GC TX 911 .H37 2010 (Browse shelf(Opens below)) | c.1 | Available | NULIB000000539 |
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| GC TX 911 .B37 2009 c.1 Introduction to the hospitality industry / | GC TX 911 .B37 2009 c.2 Introduction to the hospitality industry / | GC TX 911 .G45 2005 A survival guide for restaurant professionals / | GC TX 911 .H37 2010 Hospitality business development / | GC TX 911 .I58 2006 Introduction to the hospitality industry. | GC TX 911 .K68 2006 Presenting service : the ultimate guide for the foodservice professional / | GC TX 911 .M67 2006 Culinary creation : an introduction to foodservice and world cuisine / |
Includes bibliographical references and index.
Chapter 1. Introduction to hospitality business development -- Chapter 2. Scope of the hospitality industry -- Chapter 3. The hospitality environment -- Chapter 4. Hospitality business positioning -- Chapter 5. Developing customer-centred hospitality businesses -- Chapter 6. Hospitality business planning and feasibility -- Chapter 7. Hospitality business development routes and directions -- Chapter 8. Hospitality business development methods -- Chapter 9. New product development (NPD) -- Chapter 10. Hospitality property renovation -- Chapter 11. Conclusions.
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