Hospitality business development /
Hassanien, Ahmed
Hospitality business development / Ahmed Hassanien, Crispin Dale and Alan Clarke - Amsterdam : Elsevier Science, c2010 - xxi, 289 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Chapter 1. Introduction to hospitality business development -- Chapter 2. Scope of the hospitality industry -- Chapter 3. The hospitality environment -- Chapter 4. Hospitality business positioning -- Chapter 5. Developing customer-centred hospitality businesses -- Chapter 6. Hospitality business planning and feasibility -- Chapter 7. Hospitality business development routes and directions -- Chapter 8. Hospitality business development methods -- Chapter 9. New product development (NPD) -- Chapter 10. Hospitality property renovation -- Chapter 11. Conclusions.
9781856176095
HOSPITALITY INDUSTRY -- MANAGEMENT
TX 911 .H37 2010
Hospitality business development / Ahmed Hassanien, Crispin Dale and Alan Clarke - Amsterdam : Elsevier Science, c2010 - xxi, 289 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Chapter 1. Introduction to hospitality business development -- Chapter 2. Scope of the hospitality industry -- Chapter 3. The hospitality environment -- Chapter 4. Hospitality business positioning -- Chapter 5. Developing customer-centred hospitality businesses -- Chapter 6. Hospitality business planning and feasibility -- Chapter 7. Hospitality business development routes and directions -- Chapter 8. Hospitality business development methods -- Chapter 9. New product development (NPD) -- Chapter 10. Hospitality property renovation -- Chapter 11. Conclusions.
9781856176095
HOSPITALITY INDUSTRY -- MANAGEMENT
TX 911 .H37 2010