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Hospitality business development / Ahmed Hassanien, Crispin Dale and Alan Clarke

By: Contributor(s): Material type: TextTextPublication details: Amsterdam : Elsevier Science, c2010Description: xxi, 289 pages : illustrations ; 25 cmISBN:
  • 9781856176095
Subject(s): LOC classification:
  • TX 911 .H37 2010
Contents:
Chapter 1. Introduction to hospitality business development -- Chapter 2. Scope of the hospitality industry -- Chapter 3. The hospitality environment -- Chapter 4. Hospitality business positioning -- Chapter 5. Developing customer-centred hospitality businesses -- Chapter 6. Hospitality business planning and feasibility -- Chapter 7. Hospitality business development routes and directions -- Chapter 8. Hospitality business development methods -- Chapter 9. New product development (NPD) -- Chapter 10. Hospitality property renovation -- Chapter 11. Conclusions.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC TX 911 .H37 2010 (Browse shelf(Opens below)) c.1 Available NULIB000000539

Includes bibliographical references and index.

Chapter 1. Introduction to hospitality business development -- Chapter 2. Scope of the hospitality industry -- Chapter 3. The hospitality environment -- Chapter 4. Hospitality business positioning -- Chapter 5. Developing customer-centred hospitality businesses -- Chapter 6. Hospitality business planning and feasibility -- Chapter 7. Hospitality business development routes and directions -- Chapter 8. Hospitality business development methods -- Chapter 9. New product development (NPD) -- Chapter 10. Hospitality property renovation -- Chapter 11. Conclusions.

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