Sur / petition : creating value monopolies when everyone else is merely sompeting / Edward de Bono
Material type:
TextPublication details: London, United Kingdom : Harper & Row Publishers, Inc., c1993Description: xxi, 234 pages : illustrations ; 22 cmISBN: - 9780006379287
- HD 53 .D43 1993
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National University - Manila | LRC - Annex General Circulation | Special Collection | GC HD 53 .D43 1993 (Browse shelf(Opens below)) | c.1 | Available | NULIB000019757 |
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Includes index.
What is wrong with the fundamentals? -- Recent fashions in business thinking -- Complacency -- The Four wheels of human thinking -- Concepts and information -- Words, traps, and dangers -- The Three stages of business -- Integrated values -- Values and valufacture -- Value notation -- Serious creativity -- Concept design -- Concept R&D -- Summary
In this book I wish to show that the notion of competition is a dangerous and seductive trap that limits and restricts business thinking. Anyone involved in running a business needs to move beyond competition to sur/petition.
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