Sur / petition : creating value monopolies when everyone else is merely sompeting /
de Bono, Edward
Sur / petition : creating value monopolies when everyone else is merely sompeting / Edward de Bono - London, United Kingdom : Harper & Row Publishers, Inc., c1993 - xxi, 234 pages : illustrations ; 22 cm
Includes index.
What is wrong with the fundamentals? -- Recent fashions in business thinking -- Complacency -- The Four wheels of human thinking -- Concepts and information -- Words, traps, and dangers -- The Three stages of business -- Integrated values -- Values and valufacture -- Value notation -- Serious creativity -- Concept design -- Concept R&D -- Summary
In this book I wish to show that the notion of competition is a dangerous and seductive trap that limits and restricts business thinking. Anyone involved in running a business needs to move beyond competition to sur/petition.
9780006379287
COMPETITION
HD 53 .D43 1993
Sur / petition : creating value monopolies when everyone else is merely sompeting / Edward de Bono - London, United Kingdom : Harper & Row Publishers, Inc., c1993 - xxi, 234 pages : illustrations ; 22 cm
Includes index.
What is wrong with the fundamentals? -- Recent fashions in business thinking -- Complacency -- The Four wheels of human thinking -- Concepts and information -- Words, traps, and dangers -- The Three stages of business -- Integrated values -- Values and valufacture -- Value notation -- Serious creativity -- Concept design -- Concept R&D -- Summary
In this book I wish to show that the notion of competition is a dangerous and seductive trap that limits and restricts business thinking. Anyone involved in running a business needs to move beyond competition to sur/petition.
9780006379287
COMPETITION
HD 53 .D43 1993