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Sur / petition : creating value monopolies when everyone else is merely sompeting / Edward de Bono

By: Material type: TextTextPublication details: London, United Kingdom : Harper & Row Publishers, Inc., c1993Description: xxi, 234 pages : illustrations ; 22 cmISBN:
  • 9780006379287
Subject(s): LOC classification:
  • HD 53 .D43 1993
Contents:
What is wrong with the fundamentals? -- Recent fashions in business thinking -- Complacency -- The Four wheels of human thinking -- Concepts and information -- Words, traps, and dangers -- The Three stages of business -- Integrated values -- Values and valufacture -- Value notation -- Serious creativity -- Concept design -- Concept R&D -- Summary
Summary: In this book I wish to show that the notion of competition is a dangerous and seductive trap that limits and restricts business thinking. Anyone involved in running a business needs to move beyond competition to sur/petition.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Special Collection GC HD 53 .D43 1993 (Browse shelf(Opens below)) c.1 Available NULIB000019757

Includes index.

What is wrong with the fundamentals? -- Recent fashions in business thinking -- Complacency -- The Four wheels of human thinking -- Concepts and information -- Words, traps, and dangers -- The Three stages of business -- Integrated values -- Values and valufacture -- Value notation -- Serious creativity -- Concept design -- Concept R&D -- Summary

In this book I wish to show that the notion of competition is a dangerous and seductive trap that limits and restricts business thinking. Anyone involved in running a business needs to move beyond competition to sur/petition.

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