Marketing management / Baniline Jone V. Abantao
Material type:
TextPublication details: Quezon City, Philippines : Rex Book Store, c2024Edition: First EditionDescription: viii, 285 pages ; 26 cmISBN: - 9786210450378
- HF 5413.13 .A23 2024
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National University - Manila | LRC - Annex II Filipiniana | Gen. Ed. - CBA | FIL HF 5413.13 .A23 2024 (Browse shelf(Opens below)) | c.1 | Available | NULIB000019732 |
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| FIL HD 70.A72 .L56 1986 The overseas Chinese in ASEAN : business strategies and management practices / | FIL HD 70 .P75 2006 Strategy demythicized : why today's business models fail to deliver / | FIL HF 572.1 .F23 1987 A Manual of effective business correspondence / | FIL HF 5413.13 .A23 2024 Marketing management / | FIL HF 5415.2 .A23 2024 Marketing research / | FIL HF 5415.12.P6 .G6 2001 Fundamentals of marketing in the Philippine setting / | FIL HF 5438.5 .Sa26 2010 Sales promotion : principles & best practices / |
Includes bibliographical references and index.
Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations.
This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing.
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