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Marketing management / Baniline Jone V. Abantao

By: Material type: TextTextPublication details: Quezon City, Philippines : Rex Book Store, c2024Edition: First EditionDescription: viii, 285 pages ; 26 cmISBN:
  • 9786210450378
Subject(s): LOC classification:
  • HF 5413.13 .A23 2024
Contents:
Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations.
Summary: This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Gen. Ed. - CBA FIL HF 5413.13 .A23 2024 (Browse shelf(Opens below)) c.1 Available NULIB000019732

Includes bibliographical references and index.

Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations.

This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing.

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