Marketing management /
Abantao, Baniline Jone V.
Marketing management / Baniline Jone V. Abantao - First Edition. - Quezon City, Philippines : Rex Book Store, c2024 - viii, 285 pages ; 26 cm.
Includes bibliographical references and index.
Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations.
This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing.
9786210450378
MARKETING -- MANAGEMENT
HF 5413.13 .A23 2024
Marketing management / Baniline Jone V. Abantao - First Edition. - Quezon City, Philippines : Rex Book Store, c2024 - viii, 285 pages ; 26 cm.
Includes bibliographical references and index.
Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations.
This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing.
9786210450378
MARKETING -- MANAGEMENT
HF 5413.13 .A23 2024