Brand therapy : 15 techniques for creating brand strategy in pharma and medtech / Brian D. Smith

By:

Smith, Brian D [author]

Material type: Text

TextPublication details: Great Britain : Practical Inspiration Publishing, c2018Description: viii, 202 pages : color illustrations ; 21 cmISBN:

9781788600057

LOC classification:

RM 301.25 .S65 2018

Summary: Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main General Circulation	Pharmacy	GC RM 301.25 .S65 2018 (Browse shelf(Opens below))	c.1	Available		NULIB000018941

Browsing LRC - Main shelves, Shelving location: General Circulation, Collection: Pharmacy Close shelf browser (Hides shelf browser)

Previous					No cover image available			Next
Previous	GC RM 301.25 .P47 2015 Peptide chemistry and drug design.	GC RM 301.25 .R93 2008 Real world drug discovery : a chemist's guide to biotech and pharmaceutical research /	GC RM 301.25 .S64 2017 Special topics in drug discovery /	GC RM 301.25 .S65 2018 Brand therapy : 15 techniques for creating brand strategy in pharma and medtech /	GC RM 301.28 .B37 2004 Basic & clinical pharmacology /	GC RM 301.28 .B37 2012 c.1 Basic and clinical pharmacology /	GC RM 301.28 .B37 2012 c.2 Basic and clinical pharmacology /	Next

Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

There are no comments on this title.

to post a comment.