Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan
Material type:
TextPublication details: New York : PowerHouse Books, c2013Description: 192 pages : illustrations ; 25 cmISBN: - 9781576876404
- HF 5821 .S54 2013
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National University - Manila | LRC - Annex II General Circulation | Marketing Management | GC HF 5821 .S54 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000016329 |
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| GC HF 5415 .S74 2005 Your marketing sucks / | GC HF 5549 .D43f 2013 Fundamentals of human resource management / | GC HF 5549 .M38 2014 Human resource management / | GC HF 5821 .S54 2013 Loveworks : how the world's top marketers make emotional connections to win in the marketplace / | GC HF 5823 .K54 1990 Kleppner's advertising procedure / | GC HF 6181.D4 .S84 2011 The Dentsu way: secrets of cross switch marketing from the world's most innovative advertising agency / | GC JF 1525.C66 .C67 2015 Corruption, good governance and economic development : contemporary analysis and case studies / |
Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand ; Forging relationships -- Body language -- Teasing the senses -- Blood relations
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers
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